What is required for business success?
A highly demanded product. Do you have no experience in organising production? Do you want to market a product so new that there’s no one whose solutions you could use as a model? That’s not going to stop you! Give the people what they need, and you will surely succeed.
Learn how to research your customers and you will make any project a success. In the course you will learn how to:
The course programme:
- Lesson 1. Product
We will analyse in detail the stages of the product life cycle, as well as learn how to establish feedback with customers at the initial stages of launch.
- Lesson 2.Typology and
We will tell you how to conduct quantitative and qualitative market research to maximise the information you get.
- Lesson 3.What is
and why is it needed?
CustDev is testing a product starting from the moment of creating an idea or prototype. It is figuring out how to bring a product onto the market that will be in demand.
4.Research Techniques: In-Depth Interviews
The most crucial thing about how to conduct an in-depth interview. Formulate the questions so that the client even talks about what they do not want to admit.
- Lesson 5.Research
Techniques for Potential Consumers.
We will teach you how to conduct Customer Surveys successfully and focus on the typical errors that prevent us from gathering information.
- Lesson 6.MVP
With an MVP, or Minimum Viable Product, you can budget hypothesis test and study your customers. In this lesson we'll help you to work out how to create an MVP and refine it to the final result.
- Lesson 7.Compliance
the product with the market
How do you determine if a product is marketable? We will analyse in what cases a radical change in the development strategy is the only way to make a product in demand.
- Lesson 8.Building a
We will give a working algorithm for building customer feedback. Collecting feedback will help create and develop a product that will remain a hit in the market for a long time.
How the training is done:
You get access to a convenient personal account;
You can practice at any time convenient for you;
You receive additional materials for each lesson;
You can watch lessons in different languages to simultaneously hone your language skills.
Customer's wishes are the law
Look into the mind of the customer and create a product that will be a guarenteed hit in the market!
This course is for you if you want:
Frequently asked Questions
- What is Lectera?
Lectera is an educational platform with online courses created according to the unique “Fast Education” methodology, which makes it possible to study, immediately acquire skills, practice them and apply them in practice, and quickly achieve the required results.
- How long will I have access to the course
In the user's personal account, access to the purchased course and all additional materials will remain forever.
- How is your course different from others?
Unlike conventional lecture-format video courses, Lectera courses emphasise the formation and training of skills. Therefore, we base our training on the fact that you will receive only the essential information. That’s our bottom line, and you will solely be devoting your time to passing training exercises and tests, working with cases, and studying additional practical materials.
«Building a product from scratch: studying consumers and competitors»
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