What is required for business success?
A highly demanded product. Do you have no experience in organising production? Do you want to market a product so new that there’s no one whose solutions you could use as a model? That’s not going to stop you! Give the people what they need, and you will surely succeed.
Learn how to research your customers and you will make any project a success. In the course you will learn how to:
Apply CustDev
Study potential consumers
Develop MVP
The course programme:
The course includes:
1:35
hours of
video
27
tests
8
cases
23
additional
materials
- Lesson 1. Product
life
cycle
We will analyse in detail the stages of the product life cycle, as well as learn how to establish feedback with customers at the initial stages of launch.
- Lesson 2.Typology and
Research Examples
We will tell you how to conduct quantitative and qualitative market research to maximise the information you get.
- Lesson 3.What is
CustDev
and why is it needed?
CustDev is testing a product starting from the moment of creating an idea or prototype. It is figuring out how to bring a product onto the market that will be in demand.
- Lesson
4.Research Techniques: In-Depth Interviews
The most crucial thing about how to conduct an in-depth interview. Formulate the questions so that the client even talks about what they do not want to admit.
- Lesson 5.Research
Techniques for Potential Consumers.
We will teach you how to conduct Customer Surveys successfully and focus on the typical errors that prevent us from gathering information.
- Lesson 6.MVP
With an MVP, or Minimum Viable Product, you can budget hypothesis test and study your customers. In this lesson we'll help you to work out how to create an MVP and refine it to the final result.
- Lesson 7.Compliance
of
the product with the market
How do you determine if a product is marketable? We will analyse in what cases a radical change in the development strategy is the only way to make a product in demand.
- Lesson 8.Building a
User
Feedback Process
We will give a working algorithm for building customer feedback. Collecting feedback will help create and develop a product that will remain a hit in the market for a long time.
Hurry up to buy an online course
at a
special price
30$ instead of 60$
How the training is done:
You get access to a convenient personal account;
You can practice at any time convenient for you;
You receive additional materials for each lesson;
You can watch lessons in different languages to simultaneously hone your language skills.
Customer's wishes are the law
To understand what customers want is the first step to bring the product in demand to the market. Learn how to apply the principles of CustDev, and the budget development of MVP. You can take this step, even if you have never had to lead the development of a product before.
Look into the mind of the customer and create a product that will be a guarenteed hit in the market!
This course is for you if you want:
Study the consumer and learn all about their tastes
Successfully lead the development of a new product.
Test promising ideas on a budget
Produce products that will be in demand
The author of the course is
She is also the author of dozens of educational programmes and the bestseller “Learn or Get Out of the Market.” Creator of the “Fast Education” methodology.
About Lectera:
Frequently asked Questions
- What is Lectera?
Lectera is an educational platform with online courses created according to the unique “Fast Education” methodology, which makes it possible to study, immediately acquire skills, practice them and apply them in practice, and quickly achieve the required results.
- How long will I have access to the course
materials?
In the user's personal account, access to the purchased course and all additional materials will remain forever.
- How is your course different from others?
Unlike conventional lecture-format video courses, Lectera courses emphasise the formation and training of skills. Therefore, we base our training on the fact that you will receive only the essential information. That’s our bottom line, and you will solely be devoting your time to passing training exercises and tests, working with cases, and studying additional practical materials.
Cost:
30$
60$
A discount
50%
Online course
«Building a product from scratch: studying consumers and competitors»
Learn to exceed market expectations and your project will be doomed to success!
Buy it at a special price.
I want an online course!